SEO Dictionary: Complete Glossary of Search Engine Optimization Terms: 300+ Terms of Essential SEO Jargon All Marketers Should Know! by Shivani Karwal

Author:Shivani Karwal [Karwal, Shivani]
Language: eng
Format: epub, pdf
Published: 2017-01-17T08:00:00+00:00

Localization: The translation of a webpage for a different culture or language.

Location Modifier: Location based words used to make the search query location specific. For example, the search query ‘Toronto restaurants’ would have a location modifier being present in it rather than the search ‘restaurant’.

Longtail: Longer and more descriptive keyphrases that search for something specific and more detailed.

M

Mail Merge: An automated email campaign sent to a list of recipients but still being slightly customized by pulling variants from the list such as name, site etc for each individual email sent.

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